According to Wikipedia, “Content marketing is any marketing that involves the creation and sharing of media and publishing content in order to acquire and retain customers. This information can be presented in a variety of formats, including news, video, white papers, e-books, info graphics, case studies, how-to guides, question and answer articles, photos, etc.”

Julie Roehm is one of the experts in the field of content marketing. As “Chief Storyteller” she thinks an important role for B2B companies is to be able to cut through the clutter of the overwhelming information that is swirling around us. According to Julie, this can be accomplished by telling the stories of how, in her case SAP, helps their clients run their businesses more effectively and improving people’s lives.

Sources:
https://en.wikipedia.org/wiki/Content_marketing
http://www.julieroehm.com/
http://contentmarketinginstitute.com/wp-content/uploads/2014/10/2015_B2B_Research.pdf