According to Wikipedia, “Content marketing is any marketing that involves the creation and sharing of media and publishing content in order to acquire and retain customers. This information can be presented in a variety of formats, including news, video, white papers, e-books, info graphics, case studies, how-to guides, question and answer articles, photos, etc.”

Julie Roehm is one of the experts in the field of content marketing. As “Chief Storyteller” she thinks an important role for B2B companies is to ...